If enough people are aware, the likelihood of pulling off a successful scam increases dramatically reducing efficiency to a point that it no longer becomes profitable to continue. We don’t need everyone on Tumblr to see the post for it to be effective, just like we don’t need the entirety of the human population of the world to be immune to a disease for that disease to be rendered ineffective or eradicated. Even if you - the one reading this right now - aren’t an artist or don’t know an artist, the act of reblogging this post or sharing it directly with friends improves it’s ‘ranking’ in popularity increasing its chances to be seen by more people. We can take advantage of that effect to increase awareness of the situation. It enables us to spread our word near-virally across all the many sub-communities on Tumblr with remarkable efficiency for a user-driven system. Our most valuable tool in this online platform is the platform itself.

So, what about the followers and users of tumblr whom aren’t being impersonated? In other words, only the artists can fill this out legitimately. Unfortunately, this can only be filled out if you are the victim of impersonation. They then provide a link to this online form that you can fill out if you suspect someone’s identity is being confused. While you’re free to ridicule, parody, or marvel at the alien beauty of Benedict Cumberbatch, you can’t pretend to actually be Benedict Cumberbatch. Don’t do things that would cause confusion between you or your blog and a person or company, like registering a deliberately confusing URL. Tumblr has the following to say on the topic of impersonation: Confusion or Impersonation.

Tumblr, like many other social media platforms, seems to care very little about ‘minor’ occurences like this one, and despite reaching out directly to them over a week ago through multiple avenues of contact - they have refused to comment on the situation, provide a recommended response for users, or take action on behalf of those already affected.ĭespite this, there are still tools at our disposal that we can use to make this scam more difficult, and to increase its visibility to those within Tumblr staff that are required by policy to take action.

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